Zita West here. As the founder of the Zita West clinic in London, I am coyly entering this ‘oh so foreign world to me’ of blogging so that I can give you advice, tips and my personal opinion on different aspects of preconception planning and fertility, and answer those common questions that I experience in my daily practice at the Zita West Clinic.

I work with an incredible team of practitioners, and between us we see thousands of couples each year. We understand the frustrations and uncertainty that couples have to deal with at every stage of the process. And by combining the latest medical thinking with complementary therapies we can help by giving you the framework and creating a plan of action, so that you can understand where you are at with your fertility.

When we see a couple it gives us a good insight into the dynamic of their relationship, which very often I think holds the key to some of the fertility issues that they encounter. The medical side is important, but so often it is the mindset, and coping with the uncertainty where couples need the most help.

I look forward to sharing my knowledge and experience with you, and providing some helpful information to assist you.

Zita