About Zita

I’ve been a midwife now for nearly 40 years. Since focusing on fertility 25 years ago, I’ve also helped thousands get started on this incredible journey.

So where did it all begin? My mother was a midwife so it was a natural progression for me. I have always had an interest in natural as well as medical approaches to both fertility and pregnancy and how to combine them to maximum advantage.

My initial interest in natural therapies came about through my own personal experience of being pregnant. I had terrible morning sickness with both my babies as well as mild postnatal depression after my second. What I discovered was that all of the body’s systems are linked: you need to nourish the body both physically and emotionally for it to work at its best, and this is never truer than when it comes to fertility. I tried acupuncture and found that it really helped me as a natural relief to many of the pregnancy ailments I was experiencing, and it was especially helpful for me throughout the difficult time postnatally with my second child. Soon after this I trained in acupuncture with a focus on pregnancy and brought this into the NHS at Warwick Hospital, where I was working at the time. I then went on to study nutrition as well as I believed this could also make a huge difference in helping someone conceive and to their prospects for the pregnancy that followed.

What I didn’t know then, but do know now, was how important the first 1000 days are for your future child’s development and health. This begins at the moment of conception and carries on through to a baby’s second birthday. Anything you can do to help – physically, emotionally and psychologically – to lay the foundations for this critical period is likely to have a positive impact on their health and wellbeing for the rest of their lives.

In 2001 I opened the Zita West Clinic with the specific mission to help support couples to get in the best possible shape for fertility and pregnancy and to find solutions for those who are having problems. I also created my own range of vitamin and mineral supplements for male and female fertility, pregnancy and the postnatal period.

In 2011 we launched our first IVF programme which has proved incredibly successful, with some of the best pregnancy rates in the UK. I am really excited that now, with the benefit of the digital age, we are able to offer our expertise not just to people living in or near London, but to anyone who has access to a laptop or mobile phone. I firmly believe that in 10 years’ time people will automatically go online as the first port of call for many aspects of their healthcare and I am delighted that with Zita West Online we’re able to play our small part now in making this happen.

Zita West


I love seeing couples and coming up with an overall plan of action for each person’s situation. Pulling the strands together and giving people direction for whatever stage they’re at, never fails to make me happy! For a video appointment with me please call 0808 196 4060.