Book your one to one appointment with Zita

One of the greatest pleasures I get from doing my consultations is coming up with a plan and a woman or couple leaving feeling lighter proactive and more in control of their situation.

With this in mind, I wanted to remind you guys – our valued subscribers – that you can book one to one appointments with me!

So why see me?

Most couples who come to see me want to get pregnant naturally, and to feel that they are doing everything they can to make that happen.

Appointments with me are ideal no matter what stage of the journey you are at, whether you’ve just started trying to conceive, have had a miscarriage, are thinking about IVF or have had IVF that’s failed or if you are thinking of going it alone.

Our holistic approach looks not only at the medical side of your fertility, but also at other areas of your life that may be having an impact on your ability to conceive naturally.

What I do well is to work with you on creating a personalised fertility plan of action to pull all the strands together. My aim is to give you the best opportunity of becoming pregnant naturally and help you understand what you need to do next in a way that is manageable, affordable and individual to you.

Appointments can be conducted virtually via Skype, or in person at the clinic and are priced £175. To book, click here.

Under The Microscope: How We Create Embryos For IVF

This week I want to show you how an embryologist develops the best embryo ready for implantation – specifically using timelapse technology.

In the video below filmed at our lab at Care London where we do our procedures and embryology, Rob Smith talks us through how he monitors cells in a time-lapse incubator and how he uses timelapse cameras to check the development of embryos to see which will be the best to implant back into the mother.

It really is fascinating to watch, take a look below…

Rob says: Although timelapse technology is great at identifying good embryos, not every top quality blastocyst will make a baby. This is because there are so many other factors involved including: how well this patient is, how old they are, there could be chromosomal problems with this embryo, there could be problems with the implantation or there could be some unknown factors as to why it’s not going to work. We can only try our best to get these sort of quality embryos, put them back, and see if it will actually implant and form a pregnancy.’

For weekly tips, advice and wisdom on natural fertility and IVF, subscribe to our Fertility Show on YouTube.

Book now

Consultations are available at our Clinic in London, or our visiting clinics in Dublin and Cork or via Video Conferencing from the comfort of your own home.

Connect with us

Call us on 0207 224 0017 or email us at


Under The Microscope: What Makes IVF Successful

At the Zita West Clinic we believe our high success rates are down to our unique approach to fertility and the exceptional team of medical experts, fertility nurses, nutritionists, acupuncturists, counsellors and hypnotherapists that are here to support you throughout your IVF treatment.

To have a successful IVF treatment there are so many things that you must get right.

This week on The Fertility Show, we asked Dr George Ndukwe, Medical Director at the Zita West Family Clinic to tell us about the three most important factors we concentrate on at The Zita West Clinic to make IVF successful… watch below.

Three important factors that make IVF successful:

  • OPTIMISE SPERM AND EGG: The basis for a successful pregnancy is optimum sperm and egg. At Zita West Clinic we really take this very seriously. We have to prepare our patients for this to make sure that by the time they come to egg collection we have the best possible sperm and egg.


  • PERSONALISED IVF: There is no one size that fits all when it comes to IVF treatment. When we see a couple, we determine what is best for that individual couple.


  • TRANSFER TECHNIQUE: People think this is the easiest part of the whole process, however in my opinion it is actually the hardest and most important part. You can do whatever you like but if the embryo transfer goes wrong, the treatment is over at this point, so the transfer technique is really important to IVF success.

For weekly tips, advice and wisdom on natural fertility and IVF, subscribe to our Fertility Show on YouTube.

Book now

Consultations are available at our Clinic in London, or our visiting clinics in Dublin and Cork or via Video Conferencing from the comfort of your own home.

Connect with us

Call us on 0207 224 0017 or email us at


7 tips for boosting fertility

I’m asked every day what are my main tips and advice for boosting fertility. So this week, I’ve decided to sum them up in 7 bitesized points!

Alongside making all lifestyle tweaks and changes, it’s also important to remember that on average it takes 8 months to conceive. Be kind to yourself and give yourself time.

  1. Eat well – Nutrition plays such an important role when it comes to fertility. It’s really important to consume nutritious, nutrient-dense food prior to getting pregnant, because what you need to do is to be able to build healthy eggs and healthy sperm. You should eat a whole range of foods such as green leafy vegetables, eggs, nuts, good fats, yoghurt and beta carotene rich foods such as tomatoes, carrots and red peppers.
  2. Get fit – Doing some form of exercise for at least 30 minutes a day. Whether it’s walking, running or something totally different, exercise releases the endorphins needed to maintain a positive state of mind during your fertility journey. However, men do not over-exercise… too much exercise – especially cycling – can divert testosterone away from your testicles and your sperm count will drop.
  3. Have more sex –  The truth is many couples do not have sex frequently enough, and when you’re trying to conceive, sex is obviously key. Although sex tends to become more stressful than enjoyable for many couples who are trying to conceive, it is absolutely essential that you are having sex at least three times weekly during your fertile period because sperm can live up to a week inside you so regular sex helps you ensure a constant flow of sperm for ovulation.
  4. Cut out cigarettes – If you’re trying to get pregnant smoking is a big no-no. Smoking is hugely detrimental to fertility – to eggs and to sperm – not to mention the future health of the unborn child.
  5. Reduce alcohol – The fact of the matter is that research shows us that on average, the more alcohol you drink, the longer it will take you to get pregnant and the less likely you are to be successful. For women alcohol may contribute to irregular periods, irregular ovulation and luteal phase defects, reducing chances of conception and for men, alcohol can affect sperm morphology and motility, and cause free-radical damage to the DNA sperm carries.I recommend you cut out or at least cut down on alcohol to boost your chances of successful fertility.
  6. Stress less – Trying for a baby, especially when you’ve been trying for a while can be a stressful time – that’s why it is important to actively take steps to reduce stress in your life and find the stress-management techniques that work for you such as; yoga, meditation, swimming, running or just taking a long bath. I recommend acupuncture to my patients as it can help with help with blood flow to the uterus and the ovaries, and beta-endorphin release, which means a greater sense of relaxation and wellbeing.
  7. Take supplements – I always advise couples, especially those with busy lives, to consider a multi-vitamin and mineral that contains folic acid, zinc and selenium. Many women we see are depleted in vitamin D to, so make sure you take that as a supplement as well. It’s also important to build omega 3 into the body prior to getting pregnant.

5 Reasons Why The Zita West Fertility Clinic Different From Other Fertility Clinics

The Zita West Fertility Clinic is the largest holistic clinic in the UK, and our approach is to look at the whole of your situation holistically, not just the medical side. We believe in developing personalised and tailored plans of action for you because we know that everyone is different.

This week we are talking directly to our staff who are there to support our patients through their whole IVF journey. We asked them what they thought made The Zita West Clinic different and here’s what they had to say…

5 reasons why The Zita West Fertility Clinic is different to other fertility clinics – from our amazing staff:

“I think the main thing the Zita West Clinic does differently is our holistic approach. Our patients really feel supported here and that translates into better results.”   

Dr Simone Rofena, Senior Medical Consultant at The Zita West Clinic.


“What’s different about the Zita West Clinic is that I am able to give a lot of time to the patients and we are their to support our patients from the first time they enter our clinic to the moment they can proudly share pictures of their new-born babies.”  

Ciara Regan, Fertility Midwife at The Zita West Clinic.


“What makes us different is that we see people holistically, we don’t just see them for their reproductive system, I think we see them as complete people and that makes all the difference.

Sarah O’Callaghan, Fertility Midwife at The Zita West Clinic.


“What makes us different? I would say two things… our amazing success rates and really good personal care. You will be well looked after in the Zita West Clinic, that is one thing we can guarantee.”

Anita O’Neill, Group Practice Manager & Midwife Fertility Specialist  at The Zita West Clinic.


“Our attention to detail is really key in the success of our patients, as well as, making sure all our patients have a good plan of action before they start their journey with us. We come up with a holistic plan that looks at their nutrition, lifestyle and psychological/emotional aspects, all of which can impact on IVF success.”  

Zita West, Founder of The Zita West Clinic.


And finally, Dr George Nduwke…… having him here!


If you wish to book an appointment to discuss your fertility options, call us on 0207 224 0017 or email us at

And for weekly tips, advice and wisdom on natural fertility and IVF, subscribe to our Fertility Show on YouTube.



5 Tips For Getting Pregnant At 40

There’s no avoiding it – getting pregnant at 40 is different from getting pregnant in your 20s and 30s as you have to have a different approach and you need to be more strategic about the steps you take.

At the clinic we see many women who are 40 and over who do go on to get pregnant and have a baby. So how do you increase your chances of success? In this week’s episode of The Fertility Show,  I’m sharing my 5 tips for getting pregnant at 40.

And as always, here is my cheat sheet with all the information that you need:

Tip 1: Measure your egg reserves

The higher your egg reserves, the better the chances are for you to conceive. The Zita West Fertility Home Test Kit has been specially developed to help you get a better understanding of your reproductive status and potential, including your likely responsiveness to IVF, providing you with a unique opportunity to consider the most important aspects of your health, medical history and lifestyle which can impact on your chances of conceiving successfully. Doing this gives you more of an informed choice and helps you plan in terms of what your next steps are.

Tip 2:  Have more sex

A lot of women that I see aged 40 and over just aren’t having enough sex. For some, they’ve been in a relationship for a long time, or for others they’re stressed and just really, really busy with their jobs and travelling, etc. But the thing is, your 6 day fertile window is just the same if you’re 40, as it is when you’re 30 so take advantage of that. You need to be having sex at least three times a week. 

Tip 3: Try acupuncture

Acupuncture can help with blood flow to the ovaries which means more oxygen, more nutrients and more help developing the follicles. It may also help with stress and beta-endorphin release, which means a greater sense of relaxation and wellbeing! It really can give you that bit of extra support that you need, and be that one thing that you have control over to help improve the process.

Tip 4: Learn to manage your stress

So many of the women that I see at 40 have got responsible jobs and a lot of stress that comes with that. They’re working long hours and they’re incredibly tired and, on top of that, trying for a baby as well sends them into a bit of panic. It’s essential that you learn to manage your stress before even trying to get pregnant.  Find the stress-management techniques that work for you and ensure that you add them into your daily routine. This may be yoga, meditation, swimming, running or just taking a long bath – try different things out and select whichever works best.

Tip 5: Be strategic in your approach

Getting pregnant at 40 is very different from getting pregnant in your 20s or 30s, so I really advise my patients to be strategic and have to plan. So many couples see getting pregnant as a challenge. But they focus so much on getting to the finish line, they forget to enjoy the journey! Of course, getting pregnant requires time, effort commitment. And more often than not, there will be obstacles along the way. But you’d be surprised how planning ahead can ease your mindset and make the process just that little bit easier.

Connect with us

Call us on 0207 224 0017 or email us at

And for weekly tips, advice and wisdom on natural fertility and IVF, subscribe to our Fertility Show on YouTube.