Frequently Asked Questions

On average it can take couples between 8-12 months to fall pregnant. However, if you’ve been trying for a while then it’s always sensible to check out how many of the factors most commonly associated with difficulties conceiving may apply to you. Learn more here.

Maximising your chances of conception involves timing sex during your fertile window, supporting your health with good nutrition and lifestyle habits, managing stress, and considering evidence-based fertility supplements.

Egg quality is influenced by age, lifestyle, and nutrition. Antioxidants like CoQ10, a balanced diet, reducing stress, good sleep, and avoiding smoking or excessive alcohol can all support egg health over time.

You may notice changes in cervical mucus (clear and stretchy like egg white), mild pelvic pain, increased libido, or a slight rise in body temperature. Ovulation typically occurs mid-cycle but varies from person to person.

CoQ10 plays a key role in energy production within cells and has been shown to support egg and sperm quality by protecting against oxidative stress and improving mitochondrial function.

We recommend starting at least three months before trying to conceive, as both egg and sperm take around 90 days to mature. This gives your body time to build up nutrient levels that support reproductive health.

 Whilst there isn’t a link between painful periods and
fertility, the regularity of your cycles is one indication of your fertility.

If you have long cycles you are reducing your opportunities
each month to get pregnant and if you have irregular cycles the chances are
you’re not ovulating. Having irregular cycles doesn’t mean you can’t get
pregnant.

If you are having irregular cycles or painful periods we
recommend consulting your GP.

If you’re under 35 and haven’t conceived after 12 months of trying, or over 35 after 6 months, it’s a good time to speak to a specialist. We also recommend seeking advice sooner if you have irregular cycles or known conditions like PCOS or endometriosis.

Fertility gradually declines after 30 and more significantly after 35, as egg quantity and quality decrease. That’s why nutritional support and early preparation are especially helpful if you're planning to conceive later in life.

It can take longer, and the risk of complications increases with age. However, many women conceive naturally in their late 30s and early 40s with the right support and preparation.

Yes. Some fertility supplements can support hormone balance, ovulation, and insulin sensitivity in people with PCOS. We recommend our PCOS Support Pack, which contains all of the supplements we recommend for those with PCOS.

Absolutely. Male fertility supplements can support sperm count, motility, and DNA integrity by supplying key nutrients like zinc, selenium, CoQ10, and omega-3s.

Answer to the frequently asked question

Many fertility supplements are designed to be comprehensive, but it’s always best to check for overlapping ingredients. Zita West supplements are specifically formulated to be safe to take alongside one another. If you’re unsure, book a free 1:1 consultation to get tailored advice.

You’re most fertile at the time of ovulation, this is when the egg is released from the ovaries. Depending on your cycle length this will occur at different times for everyone. Generally it occurs 12 to 16 days before your next period starts. 

Sperm can live inside a woman’s body for up to 5 days so having regular sex throughout your cycle can boost your chances of conception as the sperm will be ready to fertilise when the egg is released.  

 Men will continue to produce sperm throughout their life however, as they get older the quality of the sperm will decline. The quality of a man's semen will peak between the age of 30-35. Diet, stress, alcohol, smoking and exercise can all affect the quality of sperm, so it is important a man is supporting his sperm health at least 3 months before trying. 

Trying for a baby or going through fertility treatment can be a stressful time, however research does suggest that high stress may lower fertility chances.

Whilst stress is unavoidable, try and find ways that help you unwind and relax like reading a book, mediation or going for a walk. Try and avoid hot baths or hot tubs when trying for a baby as this may affect sperm quality and increase the risk of miscarriage in early pregnancy.

Whilst the Ubiquinol has been extracted from yeast, it doesn't actually contain any. The only allergen in this product is soy.

We do not have a specific supplement. However, both Vitafem and Vitafem Boost products contain 100% of your RDA of iodine within them, and have been formulated to be taken together. 

DHA is certainly safe, and in fact recommended throughout pregnancy with any of multivitamins 

Getting pregnant can require time, effort and commitment, and, more often than not, there will be obstacles along the way. But you’d be surprised how a few simple adjustments to your mindset and lifestyle could make it just that little bit easier.

We've written a blog post to give you your 10 step get faster plan. See this here.

Hormone balance is sensitive to body fat levels. Being significantly under or overweight can impact ovulation, sperm health, and overall fertility for both men and women.

The correct nutrient intake is vital to produce adequate sperm, ovulate or maintain pregnancy. In an ideal we would get all of the nutrients we need from diet however, supplements can support nutritional intake. Everyone who is trying to conceive should be on a Folic Acid supplement (active form Folate) and Vitamin D, for those following a vegan diet they should consider a Vitamin B12 and Iron.

The best supplement for fertility is dependent on your diet, lifestyle, age and fertility goals and so can be unique from person to person.

However, for those just starting out, we would recommend Vitafem for women and Vitamen for men, to support all the nutritional requirements for preconception.

IVF involves an initial consultation, starting treatment and
embryo transfer. This timeline will vary between individuals and not everyone’s
IVF journey will look the same. Before you go through IVF you will have various
appointments with doctors which can include tests and investigations, the time
these tests and investigations take will vary between individuals.

IVF treatment involves suppressing natural hormone
production, hormone treatment to boost egg quality, egg collection, mixing the
eggs and sperm for fertilisation and finally, embryo transfer.

Generally one cycle of IVF will take between four and six
weeks. It is important to discuss timelines with your GP or healthcare
professional so you have a realistic timeframe.

IVF involves fertilising an egg with sperm in a lab dish, while ICSI (Intracytoplasmic Sperm Injection) is a specialised form of IVF where a single sperm is injected directly into the egg. ICSI is often recommended for male fertility issues.

Most clinics recommend transferring one embryo to reduce the risk of multiples. In some cases, especially in older women or those with previous failed cycles, two embryos may be considered.

In a fresh cycle, transfer typically happens 3 to 5 days after egg collection. For frozen embryo transfers (FET), timing depends on your cycle and protocol but is often 2–3 weeks after starting medication.

Short, low-stress travel is usually fine after an embryo transfer, but it’s best to avoid long-haul flights or strenuous activity until your pregnancy test. Always check with your clinic.

In many cases, FET has comparable, or even better, success rates than fresh transfers, especially when using high-quality embryos. FET also allows more time for the body to recover after stimulation. Learn more about the differences here.

There’s no evidence that strict bed rest improves outcomes. Light activity like walking is fine. It's more important to stay relaxed and avoid intense physical exertion.

Factors include embryo quality, endometrial thickness, hormone levels, immune response, and lifestyle habits like smoking or stress. Supplements, acupuncture, and a healthy routine may help support implantation.

Egg freezing is a method to help preserve a woman’s egg reserve so she can increase her chances of getting pregnant at a later date. Egg freezing may be considered by those who have a medical condition which can affect their fertility, for those worried about fertility declining but not ready to have a child right now, if you are starting hormone therapy or reconstructive surgery if you are transitioning from a male to female or if you have eggs from IVF treatment. 

Egg freezing is a method of preserving a women's eggs so she can have a baby in the future. It involves collecting a women's egg, freezing them and thawing them at a later date for fertilisation.  

There is no defined age you should freeze your eggs and it will depend between individuals and their situation. Egg freezing can be expensive so it is important to understand exactly what is
involved.  

The younger you freeze your eggs the more likely you will have a high number of eggs and they will be the highest quality. Most women will have 15 eggs collected however, this is not always possible for those with lower ovarian reserves. It is still possible to freeze your eggs later in life however, you need to be prepared you may harvest less eggs. 

There is no evidence currently that IVF can cause menopause however, the hormones used during IVF can cause symptoms similar to those experienced in perimenopause and menopause. 

Whilst you are able to breastfeed during IVF, you will generally increase your chances of pregnancy if you stop breastfeeding prior to IVF.

Guidelines for IVF suggest that the success rate is higher if your BMI is between 19 and 30. If your BMI is over 30 you may wish to focus on weight management before you start IVF to increase your chances. Remember that BMI is only one metric for fertility – fertility is whole body event so is important to look at diet, exercise, mindset and supplements to increase your chances. 

During IVF treatment you will be on many different protocols and it can be mentally and emotionally exhausting. We generally advise avoiding high intensity exercise as you want to grow as many eggs as you can. High intensity exercise will divert energy away from the ovaries where they need the blood for
oxygen, nutrients and antioxidants to grow as many eggs as possible.   

You can also feel sore during IVF so you may feel more comfortable doing light exercise and gentle movements. 

There are a number of small changes that you can make to ensure you’re in the best position possible for IVF.

These include mindset, building your energy reserves through diet and nutritional supplements and lifestyle changes such as quitting smoking, reducing alcohol consumption and managing stress.

From 28 weeks (third trimester) sleeping on your back can increase the risk of still born. Therefore, from the third trimester you should sleep on your side. If you wake up on your back don’t panic, just roll onto your side and continue to sleep. 

Everyone's pregnancy journey will be different however most women experience cravings in the first trimester. Generally pregnancy cravings peak in your second trimester and reduce as you enter your third trimester. 

All pregnant women should be taking a minimum of 400 micrograms of folic acid and 10 micrograms of vitamin D as advised by the NHS.  We recommend folate, which is the bioavailable form.

There are also a number of important nutrients that women should either get from food or supplements including iron, calcium, vitamin C and omega-3.  

Depending on your age, diet and lifestyle you may require extra supplements for extra support.

This is will be different for all women however, generally your bump will become noticeable during your second trimester. 

Exercising during pregnancy is completely safe and healthy, you can do a range of activities from running, swimming, cycling, weights, pilates and yoga. If you are new to any of the exercises make sure you start off slowly and gradually build yourself up. We have a guide for exercise for each trimester here.  

Avoid contact sports where there is a risk of being hit or exercises where you could loose your balance and fall. If you do have any adverse symptoms or feel unwell when exercising we advise consulting your GP or midwife. 

Not all women will experience Braxton Hicks, if you do they will generally be felt in the second or third trimester. They are caused when then womb contracts and relaxes and is completely normal.

It isn’t fully understood why some women get them and others don’t however, things like being very active, having a full bladder, having sex and being dehydrated may trigger them.  

Yes, the postnatal cream is fine to use during pregnancy, as well as, of course, postnatally  

Yes, the postnatal cream is fine to use during pregnancy, as well as, of course, postnatally  

We recommend Revital Essence and Vital DHA once you've had your baby to support your nutritional needs throughout this period and for breastfeeding. 

The first three months of pregnancy are in many ways the most crucial stage of a baby’s development - the time when all of his or her organs and systems are forming, as well as hands, feet, and limbs. It is now recognised that a mother’s diet immediately before conception and in the first weeks of pregnancy can influence the way that the embryo develops.

It is recommended to take 400 micrograms folic acid until you're 12 weeks pregnant. Folic acid can help prevent birth defects known as neural tube defects, including spina bifida.

There are a number of additional beneficial vitamins and minerals that are required to help support you throughout pregnancy. We recommend Vital Essence 1, which has been formulated to support the nutritional needs for the first trimester, including 400mg folate (the more readily absorbable form of folic acid).

We also recommend taking Vital DHA an essential omega-3 fatty acid (EPA and DHA) alongside this, as the foetus is completely reliant on the mothers stores of DHA .

These, alongside other key nutrients can be found in our Newly Pregnant Trimester 1 Support Pack.

Nutrition is vital for a happy and healthy pregnancy for
both the mother and the baby.

Even if you have a healthy diet – which many people don’t these days, with missed, hurried and convenience meals – you may not be sure you are getting the vitamins and minerals you need.

Farming methods and climate can also impact the level of nutrients you can extract from food which is why a good multi-vitamin and mineral supplement is extremely valuable during pregnancy, to support food intake.

There are a number of key nutrients that are required throughout pregnancy, and especially in the second trimester. These perform a number of functions such as vitamin D which helps the development of bones, heart health and more, as well as B vitamins which contribute towards normal hormone activity.

There is no standard recommendation for how long you should take prenatal vitamins past the first trimester. However, taking a good quality supplement designed for the second trimester will not be harmful and could help support you and your growing baby.

Good nutrition is important for your baby’s development and for your own health during the pregnancy.

We recommend taking Vital Essence 2, which provides everything you need to safeguard your everyday diet, including 400ug of Folate (useful for a whole range of cellular activities, not just for helping to minimise the risk of spina bifida) plus lots of protective ingredients such as Beta Carotene, Copper, Magnesium, Manganese and Zinc, all of which support normal cell division and help to protect DNA.

There are a number of other important nutrients that can support your second trimester. We recommend the Trimester 2 Support Pack, which contains Vital Essence 2, as well as other key vitamins and minerals to help best support you and your baby.

We recommend continuing to take prenatal vitamins throughout the third trimester. This is because there are still a number of nutritional requirements for your growing baby during this period, and taking these can support a balanced diet in ensuring your reserves are not depleted which is important going into your 4th trimester.

Most of a baby's Calcium is deposited in this trimester as his or her bones and teeth harden. The foetus takes up Calcium at the rate of approximately 350mg a day during this stage of the pregnancy, so it is good to have a plentiful supply to prevent it being scavenged from your own skeleton. There's plenty of Iron in Vital Essence 3, helping to support your immune system and production of red blood cells in preparation for the birth.

Vital Essence 3 also has good levels of Vitamin D and Vitamin B3 and Choline to help support the structural integrity of your cell membranes. All 30 nutrients in this supplement have been carefully selected for the role they play in the 3rd trimester.

Firstly, ensure you are getting all the essential nutrients, we recommend taking Zita West Vital Essence 3. This supplement contains essential minerals and vitamins, as well as omega 3 fatty acids, which are important for your baby’s development.

We also recommend Zita West Vital DHA, which contains omega 3 essential fatty acids (EFAs) plus zinc.

It is also important to remember to look after your mental health during the third trimester. While it is natural to feel excited and anxious at the same time, it is important to take time for yourself. A massage or a warm bath can also help you to relax. We recommend Zita West Back Ease Massage Oil, a rich blend of essential oils includes jojoba oil which moisturizes your skin without leaving an oily residue. We also recommend Zita West Preconditioning Down Under from 34 weeks of pregnancy. This rich combination of natural plant oils into the tissues of the perineum daily to help keep the perineal tissue flexible, supple and elastic to reduce the risk of tearing and help to improve recovery time.

We recommend the following supplements at 5 weeks of pregnancy:

Vital Essence 1 – a premium multivitamin containing all the vitamins and minerals recommended throughout this phase, including 400mg folate (a more readily absorbable form of folic acid)

Vital DHA - Contains EFAs, which are important in the development of healthy cells and body tissue during pregnancy and DHA (Docosahexaenoic Acid), which plays a critical role in the development of a baby’s brain during pregnancy and early infancy

Vitamin D - Helps your baby's bones, teeth, kidneys, heart and nervous system to develop

Yes, you can take a multivitamin during early pregnancy. However, we recommend taking a trimester specific multivitamin, to ensure that you are not consuming too high a dose of vitamin A.

Vital Essence 1 is a premium multivitamin containing all the vitamins and minerals recommended throughout this phase, including 400mcg folate (a more readily absorbable form of folic acid)

In the third trimester, your baby is growing faster than
ever, which means you need to ensure that your diet is packed with quality
nutrients during this period. Vitamins and minerals such as vitamin D, calcium,
omega-3 and more are required to support your growing baby.

Supporting your diet with additional vitamins in supplement
form can help support you and your baby. However, we recommend taking a
supplement formulates specifically for this trimester.

In the final phase of pregnancy, your child will grow faster than ever. The remaining weeks are vitally important for achieving full development.

Ensuring that your nutrient reserves are not depleted can help support both you and your baby in the final weeks of pregnancy.

It is best to sleep on your side rather than your back when you are pregnant as the weight of your bump may put pressure on your back and keep either one of both knees bent. If you can, consider using a pregnancy support pillow, this will give you support between your legs, under your abdomen and behind your back. 

Massage is a great way to alleviate back pain during pregnancy. While you are lying on your side, get someone to rub their palms along your back on either side of your spine. They should be able to feel for areas that are particularly tight, or you can vocalise what points feel more painful. Gently focus on those areas with the base of your hands or your thumbs, working up and down. They can also gently press in with their fists along your lower back.   

Why not try the Zita West Back Ease Massage Oil, our rich blend of essential oils includes jojoba oil which moisturizes your skin without leaving an oily residue.