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Whether you're thinking about trying to conceive or already exploring assisted fertility options, understanding the data can be both empowering and clarifying.
In this guide, we break down the most current fertility statistics across age, IVF success, male fertility, lifestyle, and more. Click to jump to the section that matters most to you:

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Conception is most likely during the mid-to-late twenties, with nearly 4 in 5 couples conceiving within a year.
This is often considered the peak reproductive window, but itâs important to remember that good fertility health can still be supported well beyond this age through diet, lifestyle, and supplementation. For more information about supporting your fertility when you're getting started in this age group, if there are no known conditions, tap here.
Fertility remains relatively high in the early thirties, with just over 60% of women conceiving within 12 months. While there is a gradual age-related decline, many people go on to conceive in this age group with no difficulty. For those looking to be proactive, supporting hormone balance and egg health through personalised nutrition and supplementation can make a meaningful difference.
For more information about fertility in your 30's, tap here.
Each menstrual cycle carries a lower chance of conception as we age â from about 1 in 4 at age 25 to 1 in 10 at 40. While this can feel disheartening, it's worth knowing that age alone doesn't tell the full story. Many people conceive at 40 and beyond, and there are many ways to optimise the chances, including tracking ovulation, supporting egg and sperm quality, and seeking advice early if concerned. Learn more on that here.Â
Fertility is less predictable after 40, with around one-third of women conceiving within 12 months. While this number reflects a biological trend, it doesnât mean natural conception isnât possible. Many in this age group benefit from targeted support, whether through nutrition, lifestyle changes, or assisted fertility treatments that work with your body, not against it. Learn more here.Â
After 45, natural conception becomes unlikely, with fewer than 1 in 20 experiencing spontaneous pregnancy. However, this is not the end of the road for many. Options such as IVF using donor eggs have helped thousands of people grow their families at this life stage. At Zita West, we believe that informed support, both emotional and clinical, is key in navigating fertility later in life.Â
Miscarriage is a deeply personal and often painful experience, and itâs more common with age due to changes in egg quality. At 35, around 1 in 5 pregnancies may end in miscarriage, rising to 2 in 5 by age 40. While these figures can feel daunting, they also highlight the importance of preconception support , like supplementing with folate, CoQ10, and antioxidants such as NAC, which may help support chromosomal health.Â
The age at which people start their families is shifting. In Europe, itâs now common to have your first child in your early thirties. This reflects broader societal changes, and while it may come with some additional fertility considerations, it also means more people are seeking support earlier and using tools like fertility testing or supplements to plan ahead.Â
AMH (Anti-MĂŒllerian Hormone) gives an indication of how many eggs are available, not the quality. By 35, levels are typically lower than at 25, but it's the health of the remaining eggs that counts. With the right support and including nutrients like omega-3 and CoQ10, it may be possible to improve egg quality and, in turn, your chances of conceiving.
 Learn more about supporting your egg health here.Â
This is the highest on record, and speaks to the many reasons people wait to start a family. With fertility awareness growing, more people are using that time to build healthy foundations, from optimising hormone balance to addressing underlying health conditions early.
This statistic can sound alarming, but itâs important to understand that quality matters more than quantity. Even with fewer eggs, steps can be taken to ensure they are in the best possible condition. Nutritional support, reducing inflammation, and supporting hormone health can support fertility outcomes.

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 Starting IVF earlier may improve chances, but success still depends on multiple factors, including embryo quality, lifestyle, and the clinicâs protocols.
While slightly lower than under-35s, IVF in the mid-30s can still be very effective. Tailored nutritional and supplement support may enhance outcomes during this phase.Â
Success begins to decline more steeply after 38, but many do conceive â often after multiple rounds. Supporting egg quality, hormone levels, and stress reduction can improve cycle outcomes.Â
While IVF becomes less effective after 44 with your own eggs, using donor eggs remains a strong option and often yields success rates similar to younger age groups. To learn more about IVF after 40, tap here.Â
This statistic shows that itâs not just age, but egg quality, that matters most in IVF outcomes. Donor eggs can offer a hopeful path when other treatments haven't worked.Â

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CoQ10 supports mitochondrial function in eggs, potentially enhancing embryo development in women experiencing age-related fertility decline. This is why it's often recommended during preconception and IVF prep.Â
Folic acid is one of the most widely recommended nutrients during the preconception period. It also supports cellular division during early embryo formation. We often recommend folate over folic acid, as this is the bioavailable form.
These essential fats help regulate hormones and reduce inflammation, both of which are key in supporting fertility outcomes. To learn more about the role of omega-3 in fertility, tap here.Â
Vitamin D plays a role in ovarian reserve, implantation, and immune regulation, all essential for successful conception.Â

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This startling trend, is thought to be influenced by environmental toxins, lifestyle factors, and rising obesity rates, highlighting the need for male preconception support too. We recently unpacked this trend here.
Smoking has been repeatedly linked to reduced motility, morphology, and overall count. Quitting is one of the most impactful changes for improving male fertility.
Carrying excess weight can impair hormone balance and negatively affect sperm production. Moderate weight loss and balanced nutrition can reverse these effects over time.
These antioxidants help reduce oxidative stress in sperm, especially for men with poor semen parameters or lifestyle exposures (e.g., pollution, heat, stress). We've unpacked this in further detail here.

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Sleep helps regulate the reproductive hormones needed for ovulation and sperm production. Consistent, restful sleep supports natural fertility.Â
Stress impacts the hypothalamic-pituitary-gonadal axis, a fancy way of saying it disrupts your hormonal messaging system. Mindfulness, herbal remedies, and lifestyle changes can help restore balance.
Both affect hormone production, egg/sperm quality, and the chances of implantation. Reducing or eliminating these can be one of the simplest ways to support natural conception.

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This is below the replacement level of 2.1 and reflects the growing role of fertility support and later-in-life conception planning.
This global trend has driven more investment and interest in reproductive health education and access to assisted fertility options.

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While not perfect, OPKs are a reliable way to predict your most fertile window, especially when used alongside other methods.Â
Tracking your temperature each morning helps identify if ovulation has occurred, which can aid conception planning or help time interventions.
Apps are useful for spotting trends but are not diagnostic. Combining with ovulation symptoms and testing gives a fuller picture. We've outlined the pros and cons of fertility apps and gadgets here.
Fertility apps can be helpful in identifying general patterns, but their accuracy varies. They work best when combined with ovulation tracking tools like OPKs or BBT to confirm your fertile window.
Yes. Around 1 in 7 heterosexual couples in the UK experience fertility challenges, and many more use assisted fertility or preconception support to help them conceive.
Some conditions linked to fertility, such as polycystic ovary syndrome (PCOS), endometriosis, or early menopause, can have genetic factors. However, lifestyle and environment also play a large role.
In the UK, some fertility treatments like IVF are available on the NHS, but access depends on your local Integrated Care Board (ICB) criteria. Many people choose to use private clinics for additional support or faster access.
Yes. Both global and UK fertility rates have been steadily declining, largely due to delayed childbearing, stress, lifestyle changes, and environmental factors. This has increased interest in fertility education and preconception care.
In many cases, yes. Improving diet, reducing alcohol and smoking, managing stress, and supplementing with nutrients like folate, CoQ10, and vitamin D can all support fertility health naturally.
Fertility tests measure hormone levels, egg reserve, ovulation patterns, and in men, sperm quality. These may involve blood tests, ultrasound scans, or at-home kits, and can help pinpoint causes of delay or inform your next steps.
Most couples conceive within 12 months of regular, unprotected sex. If youâve been trying for longer than a year (or six months if over 35), itâs worth seeking support or running some fertility checks.
Fertility is typically highest between the ages of 25 and 30, but many people conceive successfully into their late 30s and early 40s. The best age is also about whatâs right for you physically, emotionally, and personally.
For women, signs may include regular ovulation, consistent menstrual cycles, and healthy hormone levels. For men, healthy sperm count, motility, and volume are key. Testing and lifestyle factors can help clarify your fertility status.
Visit our FAQs page for more. Still have questions? Why not book a free 1:1 consultation with our inhouse nutrition team here.
Everything you need to know about supporting sperm health through nutrition, lifestyle and targeted supplementation in one expert-led, free online session:
Monday 29th June @ 8pm (BST)
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