About Zita West
Leading fertility and pregnancy expert Zita West is a practising midwife, acupuncturist, nutritional advisor and bestselling author with over 40 years' experience. She has helped thousands of women conceive, many as a last resort.
Her pioneering approach, combining the natural with the medical, has cemented Zita as a recognised leading fertility expert. So successful is her method, that she has worked celebrities with including Kate Winslet, Stella McCartney and Amanda Holden.
The Zita West holistic approach focuses on mind, body and spirit. Over her many years in practice, Zita came to realise that many of her clients lacked basic nutritional knowledge, particularly in terms of how the right vitamins and minerals could impact on their fertility and pregnancy.
As she says, 'Women and couples seem to know a lot about diet but little about nutrition'. It was this that prompted Zita to train as a nutritional therapist.
"Women and couples seem to know a lot about diet but little about nutrition"
Her collection of specialist supplements grew out of her work in this area. The range is the most complete collection of specialist supplements available on the market focused on female and male reproductive health and the issues underlying it. There’s a range of guided relaxation downloads for you to try too.
Zita is passionate about sharing her knowledge and experience around fertility, and regularly runs free webinars, IGTVs and workshops to help as many people as possible reach their fertility goals.
Where to start
N-Acetyl Cysteine (NAC), A Potent Antioxidant for Fertility and PregnancyNAC (N-Acetyl Cysteine) is a potent antioxidant, reducing oxidative stress,...
£11.96 Save £2.99
Couples Foundation Fertility Support PackOur base range of supplements for couples who have just...
£131.24 Save £38.10
Female Foundation Fertility Support PackOur baseline supplement recommendations for women looking to support their...
£70.83 Save £20.56
Male Foundation Fertility Support PackA baseline pack to support the nutritional requirements of male...
£68.15 Save £19.79
The fertility blog
Our preconception and fertility blog covers a wide range of topics from diet and nutrition during preconception to getting prepared for IVF.
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It can be difficult to know which supplements to take throughout your fertility journey. Our product recommendation quiz will inform you of the best products to take for your specific stage.